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Under Armour News:Under Armour Infuses Energy Into Sporting Goods |
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| BALTIMORE, January 9, 2003 – Under Armour Performance Apparel announced today that it will unveil its new merchandising strategy, an upscale “store within a store” concept at this year’s Super Show to be held January 20th-22nd in Las Vegas. Under Armour will also host ELEment, the “who’s who” party event at The Super Show on January 20th. The evening will feature top performers, industry leaders, entertainment and Under Armour athletes modeling the 2003 product line at the MGM Grand’s Studio 54. Both of these initiatives underscore Under Armour’s continued commitment to raising the quality standards for the sporting goods industry. “Under Armour is committed to infusing energy and vision into the sporting goods industry and our presence at this year’s Super Show takes that promise to a whole new level,” commented Kevin Plank, founder and president of Under Armour. “The new look we are introducing in sporting goods retailers will boost Under Armour’s growth and allow customers to easily identify Under Armour products within the stores. The same high quality that our customers have come to expect in our gear – cutting edge, forward-thinking, performance-driven products – can now be expressed through distinctive in-store merchandising.” The upscale “store within a store” concept will feature Under Armour’s full line of men’s, women’s and youth gear, complete with distinctive Under Armour customized packaging, signage, fixtures, racks, posters and wall displays. Included in the space is Under Armour’s Performance UnderWear fixture – a first-of-its-kind display in sporting goods retail which highlights individually-packaged men’s underwear in plastic flasks with a raised Under Armour logo. The 5-foot-8-inch tall fixture incorporates Under Armour’s brushed steel and black rubber look and is topped with the company’s commanding logo. The fixture has a footprint of just 21 by 14 inches and holds 96 units total. A prototype of the concept will be featured in Under Armour’s exhibit at The Super Show and is expected to be in place at top-tier sporting goods retailers throughout the nation by year’s end. Under Armour has committed upwards of $2 million to its worldwide merchandising efforts for 2003 alone. “Under Armour continues to present the sporting goods retail industry with innovative, forward-thinking concepts,” commented Jim Mink, buyer for Galyan’s Trading Company. “An upscale merchandising strategy represents a positive next step in the company’s growth, and will serve to further anchor the brand’s presence in the consumer’s mind.” According to SportScanINFO, the leading athletic apparel market research firm, Under Armour dominates the compression performance apparel market, holding nearly 90 percent market share. The company broke $60 million in sales in 2002, an increase of more than $35 million from the previous year. Under Armour is the originator of performance apparel, a line of moisture wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool, dry and light throughout the course of a game, practice or workout. Most of the products are compression garments that help prevent muscle fatigue while working out. The diverse line includes apparel for all seasons and climates, allowing the body to regulate its temperature naturally through the process of moisture transport. Under Armour manufactures its exclusive fabric domestically and boasts six products lines, HeatGear™, ColdGear™, LooseGear™, AllSeasonGear™, TurfGear™ and Street Gear™, covering all climates and game situations. Under Armour is available worldwide through its web site www.underarmour.com, Eastbay catalog, and most major sporting goods stores including: Champs, Dick’s Sporting Goods, Gart Sports, Galyan’s Trading Company, Hibbett Sports, Modell’s and The Sports Authority. About The Super Show (www.thesupershow.com) The Super Show is the sporting goods industry’s premier annual trade show and will be held at the Sands Expo Center/Venetian Convention Complex in Las Vegas on January 20-22, 2003. The Super Show is owned by the SGMA International and is produced by Communications & Show Management, Inc. About Under Armour (www.underarmour.com) Founded in 1995, Under Armour is the originator of performance apparel. The company is the official supplier of performance apparel to Major League Baseball, Major League Soccer, the National Hockey League, USA Baseball and the US Ski Team. Under Armour’s gear is worn by 30 NFL teams and nearly 100 Division-IA college football programs. The company has achieved average growth of 250 percent per year since its inception and reached $55 million in sales in 2002. Headquartered in Baltimore, MD, Under Armour employs nearly 200 people. Please view our extensive collection of Under Armour clothing |
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