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Under Armour News:Time Magazine Touts Under Armour |
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| BALTIMORE, January 8, 2003 - The January 13th issue of TIME Magazine, one of America's leading news periodicals, describes Baltimore-based Under Armour( Performance Apparel as "the envy of the sports apparel industry" in a feature-length news story. The article ran in TIME Magazine's "Inside Business" section, a special subscription-only supplement with a circulation of 1.8 million. The article can be viewed here or at... www.time.com/time/insidebiz/article/0,9171,1101030113-404281,00.html TIME reporter Elaine Shannon tells the success story of 30-year-old Kevin Plank, Under Armour's founder and president, who created a line of microfiber clothing that pulls moisture away from the skin, keeping athletes dry and light throughout the course of a workout, game or practice. Shannon reports that Under Armour® (Performance Apparel continues to dominate the compression apparel market despite facing competition from such established brands as Nike, Reebok and adidas. The company has realized unprecedented exponential growth, finishing 2002 with $55 million in total sales, an increase of more than $30 million from the previous year. ABOUT UNDER ARMOUR® PERFORMANCE APPAREL(www.under armour.com)Founded in 1995, Under Armour Performance Apparel is the originator of performance apparel. The company holds market share of nearly 90 percent in the compression performance apparel market above industry giants Nike, Reebok and adidas. In its seven-year history, the company has grown an average of 250 percent per year and expects to double sales in 2003. In addition to supplying more than 100 division 1-A college football programs and 30 NFL teams, Under Armour( counts Major League Baseball, the National Hockey League, Major League Soccer, USA Baseball and the US Ski Team as official partners. |
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